THANK GOODNESS Shopify is finally doing something to stop people from bidding on their brand name. I've seen numerous apps using Shopify's name outright in their ads. Hopefully they'll get better about enforcement and do something to prevent this so it's a more level playing field for those of us who play by the rules.
Also, idea for your next newsletter. The mastery of Reese's and it's brand extensions to maximize shelf space to block out competitors (Reese's lava, Reese's PBJ, Reese's peanut butter pie, etc.). There are apps in the app store that leverage their brand equity to create single solution apps to extend their brand reach.
This is a great episode. Love how clear your examples are. I’m working on my first Shopify app, and focusing on a strong USP has shaped my approach. Thanks! 😊
So awesome that you got to present at Editions! Been so long since we chatted. Hope you're well!
Thank you! Miss you.
THANK GOODNESS Shopify is finally doing something to stop people from bidding on their brand name. I've seen numerous apps using Shopify's name outright in their ads. Hopefully they'll get better about enforcement and do something to prevent this so it's a more level playing field for those of us who play by the rules.
Also, idea for your next newsletter. The mastery of Reese's and it's brand extensions to maximize shelf space to block out competitors (Reese's lava, Reese's PBJ, Reese's peanut butter pie, etc.). There are apps in the app store that leverage their brand equity to create single solution apps to extend their brand reach.
Wanna be a guest writer for next week? What a brilliant idea.
That would be fun!
Also, now I want a Reese. I am weak.
Now you're speaking my love language!
This is a great episode. Love how clear your examples are. I’m working on my first Shopify app, and focusing on a strong USP has shaped my approach. Thanks! 😊
Glad you enjoyed it and that it helped with your new app!! I can't wait to see the listing.