The App Collective Episode 64

Agencies that guarantee app growth results + Lead segmentation

Hello App Collective!

I was recently speaking with a client of mine, whom I only manage Shopify ads for. We were discussing opening up our engagement to something more, and they shared something with me that, at the time, I ignored but have since spent some time reflecting on.

They mentioned that they are working with another agency to grow one of their many apps. The agency guaranteed a specific level of growth over a set period.

🚩 Red Flag Alert 🚩

This episode is about the red flags in that type of arrangement with an agency, and why I think this.

The second part of the episode will focus on lead scoring and segmenting book a demo lead lists for future email marketing opportunities to build your marketing funnel.

Let’s get into it!

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What’s inside:

• Why You Should Be Wary of Agencies That Guarantee App Growth Results

• How to Segment “Book a Demo” Leads for Your Shopify App