The App Collective Episode 56
Stop procrastinating
Hello, App Collective.
We are around 2 weeks away from the end of Q1! WOWSA. How did that happen already? I’m glad you asked! Well, it’s because the clock keeps turning ahead regardless of what you do with your minute, hour, 24 hours in a day, 168 hours in your week, and 2,160 hours in an average quarter.
Before you know it, we’ll be back in Toronto face to face. And we’ll blink a few times, and BFCM will be upon us.
Today’s episode will be motivational in nature to do that thing that you have been wanting to do with your business but keep putting off for “a better time” or when you have the right resources, or or or.
What’s inside:
Do the thing now
Stop Putting It Off: Why Today Is the Perfect Day to Tackle That Big Thing in Your Shopify App Business
We all have that one thing we keep putting off in our Shopify app business. Maybe it’s finally redoing your app’s website or app listing to improve conversions. Maybe it’s launching that new feature you know your customers have been asking for. Or maybe it’s doubling down on content marketing to drive more installs.
And yet, you tell yourself: I’ll do it when I have more time. I’ll do it when we have more revenue. I’ll do it when I can hire help. Sound familiar?
The truth is — that perfect time you're waiting for doesn't exist. There will always be another task, another priority, another excuse. But here’s the reality: the longer you put off that thing, the more money and momentum you leave on the table.
So let’s talk about why today — yes, today — is the perfect day to finally tackle that big thing in your Shopify app business.
1. You Don’t Actually Need More Time
The biggest myth we tell ourselves is that we need more time to do the thing we’ve been procrastinating on.
But the truth is, you already have the time — you’re just choosing to allocate it elsewhere. Instead of spending another afternoon deep in operational tasks, carve out 2-3 uninterrupted hours to take one meaningful step toward that big task.
You don’t have to finish it today. But you can start.
2. Momentum Is More Valuable Than Perfection
Progress > Perfection
Many Shopify app founders delay launching new features or content because they want it to be perfect. But the reality is, perfection is an illusion — and it’s also a momentum killer.
Instead of aiming for perfection, aim for completion. Ship the first version of that new feature, even if it’s not flawless. Publish that blog post, even if it’s not Pulitzer-level writing. Get the wheels turning, and you’ll quickly build momentum that makes the task easier to improve over time.
Momentum compounds. Perfection stalls.
3. Procrastination Is Costing You Revenue
If your app’s conversion rate isn’t optimized, or your content strategy is dormant, or you still haven’t launched that high-demand feature — you are leaving money on the table every single day.
Imagine if you launched that new feature today and it brought in 20% more revenue per month. Or if you optimized your app listing and saw a 30% increase in installs. Those results aren’t hypothetical — they’re missed opportunities every day you delay.
Procrastination has a hidden cost. The longer you wait, the more revenue you forfeit.
4. Future You Will Thank Present You
Imagine yourself 3 months from now — how proud would you be if you finally did the thing today?
Future you will have a stronger app, higher revenue, and a clearer path to growth — all because you finally took action. And the best part? Once you get it done, you’ll wonder why you didn’t do it sooner.
5. Start Small, But Start Today
Here’s the hack: you don’t have to finish the task today — you just have to start.
If you’ve been putting off building a new feature, outline the scope today.
If you’ve been putting off fixing your app’s homepage, wireframe a new layout today.
If you’ve been putting off starting content marketing, write the first paragraph today.
Small progress is still progress — and it often triggers a chain reaction of momentum that makes the task feel much easier.
Final Thought: Time Won’t Magically Appear — You Have to Take It
There’s never going to be a perfect day when you have more time, more money, or more resources. The successful Shopify app businesses take action despite limited resources.
So stop waiting for “someday” — and make today the day you finally tackle that big thing you’ve been putting off. Your future self (and your bank account) will thank you. We’ll check back in on this topic right before the BFCM season kicks in, and I assure you that you will be glad you took that step forward today. I promise.
Thanks for reading!
xoxo,
Deb