The App Collective Episode 54

ASO for the Shopify App Store

Hello Collective app developers, marketers, merchants, and friends alike~!

I wanted to quickly address something that came up this week as I think some of you are still unaware that I no longer will be contributing to content, engaging or responding to posts, etc. on Twitter - yes, I know it’s called another name, but honestly EFF that guy lol.

What a time to be an American, amirite? Feel free to unsubscribe if you think it’s totally normal for someone who is not an elected government official to send an email on a Saturday to millions of workers demanding they tell you what they did last week at work or be fired - and then post about it on Twitter for the world to see. If that’s not a hostile work environment for you, I hope you have a job like that. To me, if you’re not my boss or supervisor, I don’t owe you my stress during off-work hours when I’m supposed to be cooling off my nervous system on the weekend. {end rant}

Anyway, besides the DM’s I receive regularly still on there, someone tagged me in a public post this week asking my opinion on whether or not a video or static image was more effective on the media gallery section of the Shopify app listing. I didn’t respond publicly, and I wanted to make it clear that I did DM that person for my response, but I refuse to participate in Elon Musk’s arena. AND I KNOW I SPELLED PUBLICLY INCORRECTLY.

Here’s my response for anyone curious about what I think.

Now that’s out of the way…

Call it nostalgia, but I am excited about another year at Shopify Editions. Last year, I was lucky enough to run a workshop on Shopify App Store listing optimization. I use the who, what, when, where, why, and how framework in the copy itself; structure-wise, I wrote about it from that lens in an earlier episode last year if you want to look through the archives around the June-ish timeframe. In today’s episode, I will focus more on the tactical aspects of what goes into Shopify’s algorithm for visibility and ranking. If you’re a paid subscriber, enjoy!

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What’s inside:

• Shopify App Store Optimization

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