The App Collective Episode 34

Opening up new marketing channels

hello, party people! I’m in a good mood today because my Buffalo Bills had an outstanding game last night (Monday night football). This week, we will talk about opening up additional channels outside of the Shopify App Store to gain momentum (installs and opportunities), similar to how the Bills played last night. Don’t worry if you’re not a football fan. The thing you need to know is they won the game with 5 different players scoring touchdowns. That’s five different channels that were opened up to bring the win home.

Also, as usual, the same principles apply if you’re a Shopify merchant - just adapt the language to suit your specific industry.

But before we get into it, I wanted to talk about something that came to mind on Sunday. If you read last week’s episode, you know I’ve been going through some things. Without getting into specifics, I was given the gift of perspective through interacting with another person. I say this to say that perspective can be the most precious gift you can receive at times in your life, and I am grateful for that happening at a time when I needed it. 

What’s inside:

• Opening up channels outside of the Shopify app store

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