The App Collective Episode 11
Stop reading this and send a note to a friend, colleague, your grandmother, or neighbor and tell them “Hi, I was just thinking about you and hoping you have a great day today!” I’ll wait……
Okay, now that you’re back, how did it make you feel to send that? How long did it take?
This is your reminder to do that from time to time. Life is beautiful and filled with all kinds of exciting things, and we often get caught up in reading about the solar eclipse or the latest drama on DTC Twitter. Often, we leave some really joyful things on the table that cost us nothing but a second of our time and, in return, put a huge smile on our faces.
Sadly, I got some news last week about the passing of a vet tech I’ve known for several years, making me reflect on life. She was young, and it was sudden. However, if you’ve been following me for years, I have ALWAYS sent gentle reminders like I did above now and then. Sending or receiving messages to/from people you care about feels so good to receive and equally good to send. It’s a dopamine rush you can enjoy as often as you make the effort.
Enough sad stuff; let’s get into the newsletter today.
What’s Inside:
Doing the right thing when no one is watching is the same as doing the right thing when everyone is watching
Agency outreach
Do the right thing
Shopify app devs are always asking how to deal with negative public experiences with merchants especially when they are in the wrong. My answer is simple: do the right thing when no one is watching and when everyone is watching.
Well, Deb, that seems vague. And it is, but it’s a fundamental idea that how you act in front of others should be how you act when no eyes are on you, either. If the merchant is taking advantage of your business in an unfair way, you don’t have to issue a public statement that is contrary to the right thing. It goes against your integrity, for one, but it also sends an incorrect signal to the public that this behavior is acceptable. On the flip side, this does not permit you to go wildin’ out either. There is a way to tactfully handle this encounter behind closed doors until you can reach a comfortable resolution for both parties.
Strike a balance in dealing with this situation like you would with your kid or a small child. You’re not going to ignore the bad behavior or reward them for it. But you’re also not going to treat the situation poorly, either. Do the right thing for your business in the long term and deal with it as if they were your child so the pattern doesn’t become repeated and your business isn’t being taken advantage of.
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